Best Follow-Up Strategy After a Major Storm Event
A storm rolls through, and overnight your phone explodes. Roofing companies and contractors get flooded with calls, form submissions, and texts from homeowners who suddenly need help, damaged shingles, leaks, downed gutters, the works. It feels like a flood of opportunity, and it is, but it's also one
Lead Follow-UpIs Marketing Automation Worth It for a Small Contracting Business?
You've probably heard other contractors talk about "automating" their leads, and your gut reaction might be something like, "That sounds expensive and complicated, and honestly, kind of unnecessary for a business my size." You're not running some huge company with a marketing
Lead Follow-UpHow Many Times Should I Follow Up With a Lead Before Giving Up?
You call a lead once. No answer. You call again the next day. Still nothing. By the third try, you start feeling like you're bothering them, so you stop. A week later you find out they hired your competitor, who apparently called them five times before they finally
Lead Follow-UpWhat Is Marketing Automation for Contractors? (And Why It Might Save Your Business Money)
You just got a lead. Someone filled out a form on your website at 9pm asking for a roofing quote. You see it the next morning, call them back around lunch... and they don't pick up. Turns out they already booked with the guy who called them back