Best Lead Follow-Up Software for Contractors: What to Look For Before You Buy
Go looking for lead follow-up software and you'll find no shortage of options. CRMs, automation platforms, sales tools, texting apps, all of them promising to help you book more jobs and stop losing leads. It sounds great until you actually try to figure out which one is
Lead ResponseDoes Responding Faster Actually Increase Sales for Contractors?
Here's a scenario most contractors have lived through. A homeowner fills out your quote request form on a Tuesday afternoon. You're on a job, so you see it that evening and plan to call first thing Wednesday morning. You call at 8am, leave a voicemail, and
ReputationHow to Get More Google Reviews for Your Roofing Company
You just finished a great job. The customer shook your hand, told you the roof looks amazing, and said they'd definitely recommend you to their neighbors. You drive away feeling good about it. Three months later, that same customer still hasn't left you a Google review.
Lead Follow-UpWhat Is an SMS Drip Sequence? (And How It Helps Contractors Book More Jobs)
You get a new lead. You text them back. They don't respond. You text again two days later. Still nothing. You figure they found someone else and move on. But here's the thing, they might not have found someone else at all. They might have just
Lead Follow-UpBest Follow-Up Strategy After a Major Storm Event
A storm rolls through, and overnight your phone explodes. Roofing companies and contractors get flooded with calls, form submissions, and texts from homeowners who suddenly need help, damaged shingles, leaks, downed gutters, the works. It feels like a flood of opportunity, and it is, but it's also one
Business GrowthSystems Every Growing HVAC Company Needs
There's a strange thing that happens to a lot of HVAC companies as they grow. Business gets busier, more calls come in, more jobs get booked, and yet somehow it feels harder to keep everything running smoothly, not easier. If that sounds familiar, you're not doing
Business GrowthHow to Scale a Roofing Business Without Hiring More Salespeople
Your roofing business is growing. More leads are coming in, more quotes need to go out, more follow-up calls need to happen. The instinct most contractors have at this point is the same one: "I guess I need to hire a salesperson." But before you post that
Lead Follow-UpIs Marketing Automation Worth It for a Small Contracting Business?
You've probably heard other contractors talk about "automating" their leads, and your gut reaction might be something like, "That sounds expensive and complicated, and honestly, kind of unnecessary for a business my size." You're not running some huge company with a marketing
Lead Re-EngagementHow to Win Back Old Roofing Leads That Went Cold
Somewhere in your phone, your email, or an old spreadsheet, there's a list of people who once wanted a roof quote from you. They filled out a form, maybe even talked to you on the phone, and then... nothing. Life got busy, you got busy, and the lead
Lead Follow-UpHow Many Times Should I Follow Up With a Lead Before Giving Up?
You call a lead once. No answer. You call again the next day. Still nothing. By the third try, you start feeling like you're bothering them, so you stop. A week later you find out they hired your competitor, who apparently called them five times before they finally
Lead Follow-UpWhat Is Marketing Automation for Contractors? (And Why It Might Save Your Business Money)
You just got a lead. Someone filled out a form on your website at 9pm asking for a roofing quote. You see it the next morning, call them back around lunch... and they don't pick up. Turns out they already booked with the guy who called them back